Feeling Optimistic

I am feeling… optimistic.

In a recent post I wrote of tech savvy Italian wine producers and their empowering use of social Internet to connect directly with lovers of Italian wine .

And I look on with great enthusiasm as the social wine and food network called VINIX continues to launch producers, merchants, bloggers, journalists, and appassionati into conversational orbit around wine and food.

Does it get much better?

Being already in a “social” state of mind, I dared to wonder how…if…wine’s merchant community might similarly be using Internet to reach out to potential customers in a way that could positively influence sales of Italian wine while serving to educate the consumer and delivering an improved buying experience.

Guess what? It does get better 😉

When I saw the Tesco Wine by the Case app for iPhone my eyes opened W I D E.

Wine Lovers: behold the world’s first interactive visual search / discovery application for wine:

Words that come to mind ? How about: Anytime. Anywhere. Everywhere.

Talk about reaching out to customers !!!

Wine lovers, the gauntlet has been laid down:

tech savvy producers of Italian wine who educate and mentor the consumer; a social wine and food network connecting us to an international community of passionate wine and food lovers; an interactive, merchant-driven innovation enabling discovery of wine online, access to wine’s background information and shopping…via iPhone !?!?!

I’m afraid the challenge is clear. We wine lovers, too, must improve our breed 😉
We, too, must do more to reach out…to Learn, to Share, to Communicate about wine.

Guess what?

I am still optimistic. Very.

Cantele Primitivo Salento 2007

Cantele Primitivo Salento 2007, IGT

I’ve been always fascinated with transformations.

How the Beatles got from Rubber Soul to The White Album.

The way my body is now more efficient pedaling the bike on last year’s 20 mile route.

cantele-primitivo-salento-2007The Cantele story tells of transformation, too: how a family from northern Italy finds their way to the Salento Peninsula in the late 1950’s, and in choosing it as a location for a new family project, becomes ready to adopt a new land.

And, out of that story, is born another transformation: how rustic Primitivo becomes the stunning expression of elegance that is Cantele Primitivo Salento 2007.

The Salento Peninsula stretches itself for more than a hundred kilometers to form Puglia’s southernmost point, a region where Primitivo flourishes and home to Cantele. The Cantele estate totals approximately 30 hectares and includes a new winery complex. Cantele specializes in Primitivo and Negromaro wines, with international varietals playing important roles in some Cantele bottlings.

Made from 100% Primitivo grapes, Cantele Primitivo Salento is fermented with skins for 5-7 days. The wine is then matured in barrique for 6 months.

Tasting Notes / Impressions:

Intense ruby color with pretty shades of rose and light purples. Immaculate black and red berries, mineral, plum, floral notes transfer well to palate. Cherry notes emerge as the wine opens up. An effortlessly elegant, focused fullness in the mouth. Beautifully balanced, soft tannins, and an easy, pleasant finish hinting of floral-spice incense.

Food Pairing Suggestions:

MEATS: red meats, especially sausages or lamb; PASTA: lasagne or rigatoni with meat sauce; orecchiette with sausages and broccoli rapini; VEGETARIAN: baked penne with mushrooms and cheeses; baked rigatoni or lasagna with marina, mozzarella, herbs; eggplant parmigiana; orecchiette with broccoli rapini; CHEESES: pecorino, provolone, mozzarella, ricotta salata

$

The New Breed: Italy’s Tech Savvy Wine Producers

Through a beautiful constellation of a million words and image uploads, I’ve lately been observing a new breed of wine producer.

But, we should try to discuss it without giving creating a name for them. I wouldn’t want to marginalize the phenomenon with a label.

Let me tell you what I see:

a-new-breed-of-producerThis new breed of wine producer understands the spectacular moment in technological history that enables artisan producers and consumers to communicate directly and immediately via the social Internet.

And they understand the importance of that opportunity.

Via the social Internet, they become educators. They become coaches. They are our mentors and partners in a conversation about wine and food that reaches beyond geographical boundaries. They encourage us to understand their labor, the land’s character, their source of passion, the local traditions, how the wine is born.

The social Internet behaviors of this new breed of wine producer is helping to shape markets and to create a more intelligent, selective consumer capable of making better decisions at the wine shop.

Some especially honest, brave producers tell us how their wine is made and what is in their bottles. Bravo.

Fast becoming an online center of gravity for this new breed of producer is the wine and food social network called Vinix, www.vinix.it, where a large community of artisan producers, bloggers, journalists, merchants, and wine / food lovers come to meet, connect, and share.

I am prepared to offer fine examples 🙂

Luca Ferraro, of Bele Casel, who educates us about Colfòndo and how Prosecco is made, and brings us with him into the vineyard to prune Prosecco vines. (Vinix: Bele Casel)

Paolo Ghislandi of Cascina I Carpini, who passionately explains his “Vini d’Arte” or art wines, coaches us about the “symptoms and cures of Plonk”, and leads us into the bottling room for a look at that process. (Vinix: Cascina I Carpini)

There are many more like them.

And, like Luca and Paolo, many Italian wine producers are being social in both Italian and English languages. Vinix, too, offers English and Italian versions.

Are you ready?

Place your hands, please, on the computer keyboard. Launch browser and navigate. I encourage you to seek out such wine producers. Join the conversation. Be social. It’s a super opportunity to learn and to deepen your perspective about wine.

PS: You can find me, too, on Vinix 🙂 (Vinix: Joel Mack)

Crociani Vino Nobile Riserva 2001

Crociani Vino Nobile Riserva 2001, DOCG

Let’s begin with mental exercise:

CROSSWORD PUZZLE

                       v
                       i
                  montepulciano
                       o        r
                                 o
                       n        c
                       o        i
                       b        a
                       i         n
                       l         i
                       e

ACROSS – Tuscan hill town where Prugnolo Gentile is the local name for Sangiovese

DOWN – Ancient, noble wine of Montepulciano

DOWN AGAIN – Montepulciano wine producer making Prugnolo Gentile wines of staggering beauty

crociani-vino-nobile-riserva-2001Yes, staggering beauty. Really. Wines like Crociani Vino Nobile Riserva 2001 should be required by the DOC/G to carry an additional label notation of “IBI”:

Intense Beauty Inside 🙂

But the Real Puzzle is this: how is it that wine this good is currently available in only five US States?

Located in the heart of the Vino Nobile production zone (read: Montepulciano), the 10 or so hectares of Crociani estate vineyards are planted primarily to Prugnolo Gentile, some Canaiolo Nero, and a small percentage of Mammolo and white varieties.

Crociani Vino Nobile Riserva 2001 is made from hand harvested grapes in the order of 75% Prugnolo, 15% Canaiolo, 10% Mammalo grown in medium textured soil.

Vinification / maceration are carried out over 18-22 days, the wine is then matured in wood for approximately 30 months followed by an additional 6 months in bottle.

As usual, I performed the technical tasting alone and away from the dinner table. You’ll see my notes below. But, I thought you might be interested in what a new generation of wine lovers had to say about this wine while finishing the open bottle at dinner. Their coments:

“Fantastic…one of the most memorable wines…”
“The wine’s nose…just blows me away…”
“Simply outstanding…”
“The epitome of Italian wine…”

Tasting Notes / Impressions:

Gorgeous gemstone ruby color with early bricking at the edges. Scents of violets, cherries, eucalyptus, rosemary hover in a sensational perfumed cloud above the glass. A big, satin palate of black cherry with hints of milk chocolate finishes long, attended by spectacular refined tannins. Superb balance and structure.

Food Pairing Suggestions:

MEATS: roasts of pork, veal, beef, lamb…pork or lamb are especially good when roasted with herbs like rosemary / sage; roast chicken, turkey, duck…consider wrapping a chicken with bacon or pancetta before roasting (not recommended with duck); PASTA: pappardelle with rabbit or duck ragu; rigatoni with sausage and caramelized vegtables served rosemary marina;VEGETARIAN: Seitan “steaks” with rosemary; rigatoni pasta with a rich ragu of herbs, diced eggplant, onion, celery and chevre (goat cheese); ravioli filled with chopped mushroom and ricotta cheese, served with marinara.

$$