Posted By Joel on August 30, 2010

I am feeling… optimistic.

In a recent post I wrote of tech savvy Italian wine producers and their empowering use of social Internet to connect directly with lovers of Italian wine .

And I look on with great enthusiasm as the social wine and food network called VINIX continues to launch producers, merchants, bloggers, journalists, and appassionati into conversational orbit around wine and food.

Does it get much better?

Being already in a “social” state of mind, I dared to wonder how…if…wine’s merchant community might similarly be using Internet to reach out to potential customers in a way that could positively influence sales of Italian wine while serving to educate the consumer and delivering an improved buying experience.

Guess what? It does get better

When I saw the Tesco Wine by the Case app for iPhone my eyes opened W I D E.

Wine Lovers: behold the world’s first interactive visual search / discovery application for wine:

Words that come to mind ? How about: Anytime. Anywhere. Everywhere.

Talk about reaching out to customers !!!

Wine lovers, the gauntlet has been laid down:

tech savvy producers of Italian wine who educate and mentor the consumer; a social wine and food network connecting us to an international community of passionate wine and food lovers; an interactive, merchant-driven innovation enabling discovery of wine online, access to wine’s background information and shopping…via iPhone !?!?!

I’m afraid the challenge is clear. We wine lovers, too, must improve our breed
We, too, must do more to reach out…to Learn, to Share, to Communicate about wine.

Guess what?

I am still optimistic. Very.

Categories: Culture, Featured, Food, Uncategorized, Wine
Tags: Feature